Feedzai expands into APAC with Hong Kong office

Feedzai, which uses AI and machine learning to manage risks associated with banking and shopping, is expanding its global reach with the opening of an office in Hong Kong.

This is the company’s first office in the APAC region and comes just months after it closed a Series C funding round of $50m in October,

Feedzai and industry veteran Steve Liu has been appointed as Head of APAC. He will oversee the Hong Kong office and the eventual expansion of new offices in Singapore and Sydney, Australia, and other key APAC cities. Liu has more than 20 years of technology experience directing teams in operations and delivery, and since joining Feedzai in 2015 has helped to build Feedzai’s global delivery and pre-sales operations.

“We are committed to making banking and commerce systems safe worldwide, freeing our business customers to securely transact with their consumers anywhere and anytime,” said Nuno Sebastiao, Feedzai co-founder and CEO. “With Steve at the helm in Hong Kong and his local market expertise, we are prepared to make APAC a focal point of our growth strategy for the years to come. As we gain more traction in APAC and elsewhere, you can bet that 2018 will be another transformational year for Feedzai.”

Headquartered in Silicon Valley, the company has offices in New York, Atlanta, Lisbon, Porto, Coimbra, London. It already has clients across the APAC region, including companies headquartered from the Philippines to Australia, as well as some of the most recognised brands in the region

Founded and developed by data scientists and aerospace engineers, Feedzai’s mission is to make commerce safe. The world’s largest banks, payment providers and retailers use its machine learning technology to manage risks associated with banking and shopping, whether it’s in person, online or via mobile devices.

Its services help enrol customers for bank services such, providing KYC, OFAC, ID checks and account verification to accelerate customer acceptance. By performing identity verification and due diligence for customers, it claims to reduce operational costs with automated case management tools and compliance reporting.

Feedzai’s technology also assists in combating payment fraud by providing a PCI-compliant payment validation and transaction verification, which offers real-time risk scoring while reducing false declines.

Its solution for PSD2 is a purpose-built fraud solution designed to help banks manage risk without introducing additional layers of customer friction. Feedzai’s risk engine combines informational flows with hyper-granular profiles for superior fraud prevention and risk management.

Copyright © 2018 RegTech Analyst

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