Sella Group launches biometric payment cards with IDEX

Sella Group launches biometric payment cards with IDEX

Sella Group, which is the holding company of Italian bank Banca Sella, has launched biometric payment cards through a deal with IDEX Biometrics.

This biometric payment card will initially be offered to selected target segments.

IDEX develops fingerprint identification technologies that boast simple, secure and personal authentication. Its software is used to complete payments, prove identities, gain access to information and unlock devices with the touch of a finger.

The company is on a mission to terminate the use of PINs, passcodes, signatures, communal ID devices and keys.

Its solutions are available to the global payments market through certified solutions with Visa, Mastercard and China UnionPay.

IDEX Biometrics chief commercial officer Catharina Eklof said, “IDEX Biometrics innovative technology and sensor solutions are bringing seamless payment experiences to more consumers, as cardholders around the globe access limitless contactless payments, secured by the user’s unique fingerprint.

“IDEX Biometrics is proudly supporting our partner IDEMIA and Sella Group with smarter and more secure card payments that work flawlessly with any payment terminal.”

The RegTech company recently announced a partnership with an unnamed, major UAE bank. Through the deal, it is helping the bank to launch a full-scale biometric payment card program in the Middle East.

This is just one in many partnerships IDEX has established this year. In July, the company supported the launch of the first biometric payment cards in Turkey in collaboration with an unnamed issuer.

Sella Group hit headlines earlier this year for the launch of the Metaverse 4 Finance Accelerator. This is aimed at identifying and supporting the growth of startups in the metaverse sector. The program is supported by dpixel and OGR Torino.

Metaverse 4 Finance Accelerator will aim at domestic and international startups able to forge disruptive innovations on the market through tech applied to metaverse finance.

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