Estonian company Veriff, which provides an online identity verification solution, has hired the former Uber Baltics general manager.
Metsar spent three years at Uber, launching the company’s business operations in Estonia and Lithuania.
In the past, Metsar has worked as a Strategy Consultant in the global business consultation company Bain & Company, in Smartcap as an Investment Manager and as fund manager of Swedbank`s Eastern Europe Equity Funds.
With Estonia, Latvia and Lithuania becoming the first European Union member states to adopt contemporary transportation legislation, which regulates ride-sharing, Veriff has bought in Metsar to manage business development.
“The main reason I decided to join Veriff is that they work on a very important problem — establishing trust in the digital world,” Metsar said. “In Estonia, we have seen that mobile identity provides many opportunities. Services move online, which makes them faster and more affordable. The common barrier hindering online business is lack of trust between counterparties. The question is if this is an obstacle that can be overcome. I believe that in cooperation with Veriff, it can.”
Founded in 2015, Veriff is a technology company converting physical identity to online and verifying its validity. The RegTech claims to empower organisations to establish trusting remote relationships with their customers — by using seamless cutting edge technology. By veriffing a physical identity into the virtual environment, the company aims to prevent cybercrime.
The product was launched in June 2016 when two companies — Inbank and Hansapost — integrated Veriff’s service to mitigate business risks associated with customer due diligence procedure. Veriff is an alumnus of the accelerator Y-Combinator accelerator and has raised $8.3m in venture capital investments to date.
Veriff’s founder and CEO Kaarel Kotkas said Metsar is a valuable addition to its growing team. “Enn has experience in both finance and sharing economy, plus the passion to make cutting-edge technology widely accessible. These are the markets where Veriff`s customers largely operate in. Enn`s strengths are strategic management and global thinking — we value that experience and knowledge highly.”
Copyright © 2018 RegTech Analyst
Copyright © 2018 RegTech Analyst
