Neustar has acquired TRUSTID, a provider of caller authentication and fraud prevention software.
Having closed the deal, Neustar has begun to integrate its call-centric fraud, risk, & compliance solutions with the TRUSTID inbound call engagement software. In doing this, the companies are hoping to establish, ‘the most comprehensive caller authentication solutions available in the market today.’
In conjunction with the acquisition, TRUSTID CEO Pat Cox has become a vice president at Neustar, and the existing TRUSTID team will become a part of the Neustar risk solutions department.
TRUSTID supplies financial institutions and other enterprises with solutions to authenticate callers, protect account access, prevent fraud and comply with regulations. The company’s software automatically authenticates caller’s identity before the phone is answered, supporting better fraud mitigation and improved customer experience.
It works by TRUSTID completing a real-time forensic analysis within the telephone network to confirm the person calling and the numbers are correct and the route through the phone work is acting as normal.
Neustar is a global information services provider which helps organisations to grow, and guard operations. The company offers a range of identity solutions, which are backed by billions of transactions, to validate consumers, and an enterprises’ onboarding.
Its real-time identity system is supported by billions of transactions and helps clients to make critical decisions.
TRUSTID CEO Pat Cox said, “The combination of TRUSTID and Neustar creates a powerful capability to combat consumer fraud.
“There has been a big shift into account takeovers as the preferred tactic for criminals with most takeovers starting in call centres. Integrating TRUSTID’s authentication solutions, which protect accounts by confirming that customers are calling from their own phones, with Neustar solutions such as AccountLink, will deliver an unbeatable combination for clients preventing account takeovers while increasing the number of protected customers.”
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Copyright © 2018 RegTech Analyst
