AI-powered fraud prevention solution Kount has revealed its Identity Trust Global Network which will help block bad transactions and help organizations provide personalized experiences.
The new service delivers a real-time trust level for each identity involved with payments, account creation and login events. It is service links 2.7 billion fraud signals per interaction in real-time to reduce false positive instances.
Its user experience enables automated decisions and lowers manual reviews on one side whilst boosting sales conversion, customer retention and building brand reputation.
Kount CEO Brad Wiskirchen said, “With the largest network of trust and fraud signals combined with adaptive AI and ML, Kount’s Identity Trust Global Network uncovers the appropriate level of trust behind interactions where other solutions often miss fraud, create false positives or unnecessary friction due to limited datasets and lack of real-time AI.
“From a website visit to login, checkout or account creation, Kount’s Identity Trust Global Network goes to work analyzing billions of identifiers to establish trust in real-time.”
Last year, Kount formalised a deal with IXOPay to help clients protect themselves from fraud. IXOPAY is a global payment management platform and is using Kount to put risk scored on transactions.
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