ActionIQ, a customer data platform enabling companies to offer personalized experiences, has bagged $32m in its Series C round.
March Capital Partners led the round, with participation also coming from Sequoia Capital, Andreessen Horowitz and FirstMark Capital.
This equity injection will be used for enhancing its sales, marketing and product R&D, as well as cementing its position in the market.
ActionIQ builds customer data platforms which businesses can leverage to give customers a personalized experience. The company also helps to boost the security of businesses with authentication and user management systems. It also encrypts data so can’t be accessed by unauthorized personnel and conducts periodic risk assessments and audits.
The company has witnessed more than 300% growth in the past year and has added new clients including The New York Times, Condé Nast, American Eagle Outfitters, Vera Bradley, and Pandora Media.
ActionIQ co-founder and CEO Tasso Argyros said, “Today’s consumers expect the brands they interact with to deliver personalized and relevant experiences across every brand interaction, both offline and online.
“The only way to do this is with customer data, which enterprises have troves of but have traditionally been unable to leverage. ActionIQ is changing that, and letting enterprises tap into this valuable data asset to better engage their customers. We’re bringing the level of personalization that consumers get from digital leaders like Amazon and Netflix to all brands, even ones that are based primarily in the offline world.”
ActionIQ has now raised a total of $75m since it was founded.
Copyright © 2018 RegTech Analyst
