D-ID has launched its initial product, a solution that protects photos and videos of organisations from face recognition.
The company, which debuted its solution at TechCrunch Disrupt in San Francisco 2018, said the technology is being sold as both a SaaS and On-Premise solution.
It will be used by organisations that store photos and videos of employees, customers or citizens including cloud storage providers, social networks, financial institutions, health management organisations and governments.
At the launch, D-ID announced its first customer is Cloudinary, an image and video management solution, which helps companies manage, optimise and deliver more than 22B media assets. The company has also signed significant agreements with customers in the financial services and automotive industry.
“Our photos contain biometric data. Using them with face recognition, anyone can track you, hack your devices and steal your identity. That’s why our photos must be protected,” says Gil Perry, CEO and co-founder of D-ID. “We’ve moved too fast with face recognition and it is now a threat to our fundamental human right to privacy.”
Data privacy regulations like the European Union’s General Data Protection Regulation (GDPR), address face images as personal sensitive information and require companies to protects this data or risk heavy fines and lawsuits.
D-ID enables companies to comply with regulations, prevent crippling fines, strengthen their consumers’ trust, guaranteeing privacy and data protection. “People are aware and concerned about the security risks of face recognition. Now is the time to protect this data and we are here to make sure it happens,” Perry added.
“We use advanced image processing and deep learning to process the photo or video in such a way that it will look similar to the human eye but machines, AI, face recognition classifiers will not be able to recognize the individual.”
Perry co-founded the company alongside COO Sella Blondheim and CTO Elira Kuta. The founders served in the Israeli Special Forces and intelligence unit 8200. and experienced first-hand the risks to privacy when, due to the sensitive nature of their roles, they were not allowed to share photos on social media. The company is an alumni of the EISP 8200 and Y Combinator accelerators.
Copyright © 2018 RegTech Analyst
Copyright © 2018 RegTech Analyst
