Segment, a San Francisco-based customer data platform, has launched new tools that streamline and simplify GDPR Compliance.
The new product features will help brands achieve compliance with the European Union’s General Data Protection Regulation (GDPR), which takes effect May 25, 2018. Using either a simple user interface or an API, Segment customers will be able to manage user deletion and suppression requests, as well as automatically forward them to supported Segment integrations such as Amplitude, Braze (formerly Appboy), Intercom and Iterable.
With these new features, Segment aims to help its customers meet key end-user rights requests under the regulation.
While the GDPR aims to protect end-users’ rights and privacy, reaching compliance can be a daunting task for many companies. According to a survey sponsored by international law firm McDermott Will & Emery and carried out by the Ponemon Institute, many companies are behind schedule to achieve Global Data Protection Regulation (GDPR) compliance. The survey showed that 40% of companies expect to achieve compliance with the regulation after the deadline.
With this in mind, Segment will enable companies to issue deletion requests to delete a specified user’s data from Segment and issue deletion requests to delete user data from supported integrations. It also helps companies forward user deletion requests to supported integrations and suppress data collection for specific users.
Through the update, companies will also be able to monitor deletion and suppression status from a user interface to help with monitoring and auditing rights requests. Segment’s existing functionality already supports rectifying user data and honoring the rights to access and portability.
“We welcome the GDPR because it sets a new standard for privacy rights, requiring businesses to be more transparent about how they use their customers’ personal data,” said Peter Reinhardt, co-founder and CEO of Segment. “Segment has always been committed to building a customer data platform that is respectful of user privacy and powered by first-party data. We are dedicated not only to helping our customers achieve GDPR compliance, but also to fostering a partner ecosystem that is privacy-conscious and prioritizes the rights of the individual.”
Copyright © 2018 RegTech Analyst
Copyright © 2018 RegTech Analyst
