Precise Biometrics, an identity authentication solution, has re-structured its organisation in a bid of improving customer services and uniting biometric modalities.
As part of this re-shuffle, Precise Biometrics will open a new office in Shanghai during the first half of 2019, and centralise its Swedish operations to its headquartered in Lund. In line with this, the company will be closing the Karlstad, Sweden office.
By centralising operations, the company hopes to improve operational efficiency and product development.
Precise Biometrics made the decision for the re-structure in accordance with its strategy to develop solutions which can unite various biometrical modalities. Its aim is to support sectors such as finance, gaming, security and medical, through one platform.
Precise Biometrics CEO Stefan Persson said, “This new proposed setup enables us to maintain our position as market leaders within biometric solutions. Centralising our R&D efforts to Lund will allow us to both develop biometric solutions that secure peoples identity, as well as to faster capture the opportunities in our current business.”
This re-organisation has also been completed to help its capabilities for the Asian market, which it sees as a ‘rapidly growing’ market. The new Shanghai office will bolster its customer services and on-site support for local customers.
“In order to achieve our objective to remain a leading provider of biometric solutions, we have identified the need to strengthen our local presence in the Asian market, where we see a growing demand. This ambition is well aligned with our overall strategy and focus going forward,” Stefan added.
Precise Biometrics is not expecting any significant one-off costs for this re-modelling and is hoping it will produce cost savings next year.
The company develops fingerprint software and mobile smart cards readers which help vendors to complete secure transactions from authenticated customers.
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Copyright © 2018 RegTech Analyst
