New Knowledge, a cybersecurity company that protects corporations from covert, coordinated disinformation campaigns, has raised $11m.
The Series A round was led by existing investor GGV Capital, with participation from Lux Capital. It plans to use the funding to expand its sales and marketing to scale in new markets and to establish itself as the leader in disinformation defense.
With a mission to protect public discourse, New Knowledge provides companies with the first end-to-end disinformation defense solution that can monitor, detect, and mitigate against malicious digital attacks.
Based in Austin, Texas, the company aims to combat automated digital attacks that sabotage brand reputation, using artificial intelligence and human analysis work to identify attacks, analyse the source and mitigate the spread of malign narratives.
“We are living in an age of information warfare,” said New Knowledge CEO, Jonathon Morgan. “Disinformation campaigns may be highly organised and well-funded state attacks on industry, as well as individual operators trolling the internet to create chaos and division. Attacks against governments and political figures are well documented, and the problem has expanded to include attacks against companies, brands and public figures.
“New Knowledge’s mission is to help companies identify these threats early, and to remediate them before they gain momentum and erode a company’s reputation.”
Since its launch in 2015, the business has served clients across entertainment, energy, financial services and defense sectors to protect their online communities, their brand reputation and integrity.
“As disinformation campaigns and automated media manipulation have accelerated, New Knowledge has emerged as critical to helping preserve the digital media platforms that the technology sector has helped build,” said GGV Capital Partner, Glenn Solomon. “While social and digital media platforms have taken important steps to thwart hackers and trolls, they cannot be relied upon solely to correct this growing problem. The team at New Knowledge has devised a solution that goes beyond social listening to combat disinformation at the source and help businesses prevent threats from spinning out of control.”
Copyright © 2018 RegTech Analyst
Copyright © 2018 RegTech Analyst
