Neustar has acquired identity authentication solution TRUSTID, in a bid to boost its phone-centric risk and caller authentication capabilities.
Through this acquisition Neustar hopes to give customers more value and enhance its position in the market. TRUSTID is hoping the combined solution will boost efficiency and precision of authenticated inbound calls.
Over time, TRUSTID’s authentication software will also be integrated with outbound calls in order to help Neustar to boost customer contact rates and engagement.
TRUSTID supplies financial institutions and other enterprises with solutions to authenticate callers, protect account access, prevent fraud and comply with regulations. The company’s software automatically authenticates caller’s identity before the phone is answered, supporting better fraud mitigation and improved customer experience.
It works by TRUSTID completing a real-time forensic analysis within the telephone network to confirm the person calling and the numbers are correct and the route through the phone work is acting as normal.
Neustar vice president Robert McKay said, “Bringing TRUSTID’s capabilities together with Neustar instantly addresses the most pressing challenges facing contact center executives today – maintaining customer trust, delivering a personalized customer experience, reducing operating costs, and minimizing risk.
“Our combined authentication capabilities will enable enterprises to know who is on the other end of the phone, quickly and accurately. We are delighted to welcome TRUSTID to the Neustar team and look forward to a seamless transition and a smooth customer experience.”
Neustar is an information services provider which helps organisations to grow, and guard operations. The company offers a range of identity solutions, which are backed by billions of transactions, to validate consumers, and an enterprises’ onboarding.
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