CHEQ, a Tel Aviv-based cybersecurity company, has secured $5m in Series A funding from Battery Ventures.
In addition to the funding, Itzik Parnafes, a general partner at Battery, is joining the CHEQ board.
With offices in Tokyo, New York and Tel Aviv, the company’s mission is to help sustain the digital ecosystem by protecting advertisers from the risks of online advertising and helping them regain confidence in the space.
CHEQ’s fully automated plug-and-play prevention solution, developed by a team of military cyber technologists, claims to guarantee the ‘utmost safety and quality’ for brands, agencies and publishers involved with digital and video ad placements.
Instead of focusing primarily on generating multiple reports which generate more work after the damage has been done, CHEQ’s solution aims to bring ‘never-before-realised’ brand safety solutions and technology to the market to eliminate fake ad impressions while blocking fraudulent activity in real-time.
Battery Ventures, a global, technology-focused investment firm, chose to invest in CHEQ for its advanced cybersecurity technology, automated solutions at scale based on artificial intelligence, and its ability to look at hundreds of data fragments, then analyze and act upon them in real time.
“Our goal is to provide digital advertisers with a comprehensive, ‘one-stop-shop’ solution for digital ad control that does everything automatically for ad buyers, in real time, instead of forcing them to act upon endless reporting suites after the fact,” added Guy Tytunovich, CHEQ’s CEO.
“The CHEQ platform hermetically and proactively protects advertisers from having their ads placed within negatively associated content; being displayed to fake users; or going through a long line of ad-tech arbitrage players. Advertisers can set up ad-placement guidelines to ensure their viewability standards are being met, and most important, provide them with unparalleled transparency as to exactly why an ad was not displayed, whether due to fraud, topical associations, URLs of non-brand safe pages, etc.”
Copyright © 2018 RegTech Analyst
Copyright © 2018 RegTech Analyst
