Consumer data leader Caden attracts $15m Series A investment


Caden, a dynamic data intelligence firm, has proudly announced its latest fundraising success, bagging $15m.

This investment was spearheaded by Nava Ventures, with key contributions from Jerry Yang’s AME Cloud Ventures, Streamlined Ventures, Montage Ventures, Industry Ventures, 1707 Capital, AAF Management, among others.

At its core, Caden champions the ethical use of first-party data, enabling both businesses and end users to gain actionable insights from their data. Their mobile app, released earlier this summer, not only presents users with intriguing analytics about their consumer habits but also offers them the opportunity to monetise their personal data in safe, privacy-focused ways. This approach has seen them amass billions of shared data points, revolutionising the manner in which consumer data is harnessed.

With this fresh injection of funds, Caden aims to expedite product development, fortify market activation strategies, and enrich their team with industry-leading professionals.

Beyond the mobile app, Caden has further enriched its service portfolio with the introduction of Caden AI. This personal assistant, the first of its kind, can automatically adapt based on a user’s media habits, purchases, travels, and more. For businesses, CadenOS, an intelligence suite, provides an unparalleled hyper-panel of consumer behaviours. This suite serves multiple sectors, ensuring that consumer data usage remains transparent and accountable, especially amidst rising concerns over data practices.

Caden CEO and Founder, John Roa said, “We are thrilled to have secured this milestone investment round, validating our value and potential. With the support of our new and existing investors, we intend to transform the consumer data market by building the most ethical, actionable and valuable data intelligence company in the world.”

Partner at Nava Ventures, Freddie Martignetti, shared, “Caden has showcased exceptional traction in acquiring and activating ethical consumer data, and we are excited to partner with them on their ambitious mission. We hope that our collaboration can enable individuals to have greater control over their data and lay the groundwork for a new relationship between individuals and enterprises.”

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