Insurance CRM provider Zipari has secured $7m in a Series A round led by Vertical Venture Partners.
The Brooklyn, New York-based startup develops health insurance-specific CRM platform and consumer experience platform that aims to use predictive analytics to segment users and understand what they need.
Vertical Venture Partners founder and managing director David Schwab said, “Zipari is led by a management team with extensive experience in the insurance industry.
“They are scaling a business that is supported by customer revenue. They have developed a complete product portfolio and they are driving success through a well-tested vertical approach.”
The company says it will use the capital to scale its SaaS solution further with Zipari CEO Mark Nathan saying, “This capital expands our ability to address insurance carriers’ need for analytics to understand customers, and highly customised CRM solutions.
He added: “It is acknowledgement of our success in helping insurance companies personalise offerings, gain real-time consumer behaviour insight, monitor member value, intelligently reengage consumers, and our team’s ability to implement fast and maintain easily.”
The round is Zipari’s second since being founded in 2014 with it previously raising an undisclosed seed round from Vertical and individual backers.
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