Digital identity resolution platform Tapad is looking to boost its market presence following a new partnership with Beeswax.
Beeswax is a ‘Bidder-as-a-service’ supplying buyers with tools and APIs to improve their programmatic spend.
Through the partnership, Beeswax’s brand and media customers within the US will have the opportunity to access the Tapad Graph’s privacy-safe digital identity resolution insights through the Beeswax platform. Identity resolution supplies clients with a holistic view of the customer journey across devices, which then enables marketers to streamline messaging and increase campaign ROIs via targeting analytics and attribution.
Beeswax co-founder and CEO Ari Paparo said, “After evaluating many of the solutions in the market, we’re thrilled to have landed on Tapad as our first identity partner and cross-device graph.
“Brands and media companies that use our platform will now have expanded digital identity resolution capabilities, allowing them to make smarter bidding decisions, and maximize their programmatic spend.”
Tapad Graph is a transparent, private approach to connect consumers around the world through their devices. The service leverages probabilistic and deterministic signals to build the graph to provide a high-degree of data precision.
Tapad SVP Chris Feo said, “Digital identity resolution is key to enabling independent DSP providers to be more efficient in digital marketing.
“By partnering with Beeswax, we are able to extend our cross-device capabilities to Beeswax’s client base, allowing their customers to better connect with target audiences at scale.”
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