Digital identity company GBG has launched its no-code onboarding solution that aims to improve customer experience.
The GBG GO is its third generation simple, cloud-hosted solution that enables businesses of all sizes to verify the identity of new customers.
GO boasts ready-to-go customer journey templates, an easy drag-and-drop journey builder and a smooth UI editor with a built-in customer consent check. Additionally, clients can go to market within minutes.
The solution takes customers through a dynamic, decision-driven journey, fast-tracking low-risk customers and taking higher-risk customers on a more secure route. Secure identity document proofing, data verification and AI-powered decisions come together to help businesses minimise risk, meet compliance, fight fraud and grow their customer base.
Businesses can deploy the tool as an end-to-end, cloud-hosted customer onboarding solution. Alternatively, they can enhance their existing identity verification process.
Its technology monitors over 350 global identity data sets and has an ID document library that covers over 200 countries and territories.
GBG managing director Nick Brown said, “We’re delighted to release GBG GO, which not only helps our customers with stretched IT resources deploy a great consumer on-boarding experience in a matter of minutes but is also a gateway to orchestrate GBG’s market leading international identity and fraud capability.
“We’ve concentrated on making the product intuitive and easy to deploy, but without compromising on the privacy standards that consumers should expect when accessing services online.”
As part of the new solution is GO Analytics. This service monitors journey times, drop-off rates and screens performance helping businesses to optimise customer experience. It will also monitor how many customers are automatically accepted, rejected or sent for manual review.
Last year, GBG acquired identity verification and KYC compliance provider Acuant in a deal worth $736m. The companies joined for a combined revenue of £265m.
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Copyright © 2018 RegTech Analyst