Optery, a company focused on personal data removal services, has announced it has raised an additional $2.7m in seed funding.
The innovative firm is the first to offer a free service for finding your personal data on hundreds of data broker websites.
The funding round was led by Bayhouse Capital and included participation from Global Founders Capital, Goodwater Capital, Pioneer Fund, Soma Capital, TRAC, Y Combinator, and others. This brings Optery’s total funding to $6m to date.
Optery’s primary mission is to modernize and scale personal data protection for both consumers and businesses. Their automated opt-out software removes personal information from the internet, reducing the attack surface area for phishing, social engineering, harassment, fraud, and doxxing.
The company plans to use the new funding to accelerate product enhancements, expand its team, and scale its operations. Optery’s service is vital as phishing continues to be the most common threat faced by internet users, with an eleven-fold increase in complaints from 2018 to 2022.
Bayhouse Capital Founder and CEO Michael Stuenkel said, “Exploitation of personal data remains one of the most pressing issues of our time and is a key enabler for all kinds of bad actors online. We immediately recognized the growing need for software that manages personal data rights and that Optery’s approach – grounded in automation – is far more accurate and scalable than anything else out there. We’re excited to work with Lawrence and the Optery team to modernize personal data removal and protection.”
Optery offers a free report with dozens of screenshots showing where personal information is posted online, and can automatically remove users from these sites, clearing personal data at scale. Their services are also available to businesses, helping IT teams to scrub employee information from the web and reduce threats.
Optery’s founders are Lawrence Gentilello, Chen Atlas, and Dekel Barzilay, serving as CEO, CTO, and VP R&D, respectively. Tens of thousands of users rely on Optery to prevent attacks and keep their personal data off the internet.
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