Novibet, a global leader in online betting, has announced a new partnership with FullCircl’s identity solutions platform, W2, to enhance its digital compliance capabilities.
This collaboration is aimed at bolstering Novibet’s ability to meet stringent regulatory compliance demands and to guarantee a secure and responsible gambling environment for its users.
The primary goal of this partnership is to streamline compliance processes while ensuring effective customer engagement. W2’s innovative solution offers Novibet a comprehensive suite of Anti-Money Laundering (AML) tools, including access to global sanctions, Politically Exposed Persons (PEPs), and watchlist data across vital regions like South America, North America, and the EU.
This integration through a singular API enables Novibet to screen millions of records monthly, significantly reducing the risk of money laundering from the initial customer onboarding stage through ongoing monitoring and at transaction points.
FullCircl operates as a Customer Lifecycle Intelligence (CLI) platform, known for its ability to connect crucial insights at pivotal moments. The company’s technology is comprehensive, ranging from customer acquisition and entity verification to risk assessment and proactive account management, facilitating informed and rapid decision-making processes for its clients.
Novibet’s Head of Customer Compliance & Group MLRO, Giannis Papastamou, emphasized the strategic importance of this partnership, stating, “W2 came highly recommended by DTI Solutions, a leading cyber security integrator to the gambling industry. This collaboration underscores our dedication to maintaining the highest standards of regulatory compliance and ongoing player protection while delivering a seamless and secure gaming experience for our customers. Based on what we’ve seen so far, we’re already keen to explore ways to integrate more of the W2 product suite into our platform.”
Jess Whitehouse, Head of Customer Success, Identity Solutions at FullCircl, also expressed enthusiasm about the collaboration, noting, “We are delighted that Novibet has selected W2 by FullCircl. We’re providing them with a best practice approach to gambling compliance, including non-intrusive identity verification checks that balance the need for customer due diligence (CDD) with frictionless onboarding and superior player experience. I would also like to thank our trusted partner DTI for their role in bringing this partnership to fruition.”
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