Scottish Financial Enterprise (SFE), Scotland’s esteemed representative body for its financial services sector, has onboarded Cheri Burns, the current PR & Corporate Communications Director at RegTech firm Encompass Corporation. Burns is set to amplify SFE’s Young Professionals network by taking up the mantle as Communication Strategy Lead.
Established in 2016, the SFE Young Professionals (SFEYP) was envisioned and created by aspiring individuals in Scotland’s financial services domain. The initiative aims to offer budding professionals avenues for career advancement, broader networking scopes, and an overall easier ingress into the sector.
Cheri Burns is no stranger to the spotlight. Presently holding the title of PR & Corporate Communications Director for Encompass Corporation, she’s now primed to bring her expertise to the SFEYP’s Committee as the Communication Strategy Lead.
Having graced the media sector with over a decade of dedicated service, Burns is well-versed in its intricate nuances. Her impressive track record boasts editorial roles with prominent UK entities like The Daily Record, The Herald, and BBC Sport Scotland. Burns further showcased her prowess by managing publications during the Glasgow 2018 European Championships. Before her tenure at Encompass, these significant roles have given her a unique blend of media and financial tech exposure.
In her freshly minted position at SFEYP, Burns is entrusted with the critical task of tailoring communication blueprints that resonate with the network’s ethos and mission. A key aspect of her role will be to join forces with SFE, aiming to elevate Scotland’s industrial reputation.
SFEYP Chair Amy Paterson said, “We are excited to introduce new voices and expertise to SFEYP to help take its impact to the next level… SFEYP Committee members’ expertise is crucial to delivering our messages effectively and we are excited to embark on the next steps in the journey, with Cheri and her new colleagues on board.”
Cheri Burns said, “I am thrilled to have been selected to be part of such a forward-thinking, important group… I look forward to building on already great work that also promotes the benefits that a thriving and purposeful financial services sector can bring to customers, colleagues and communities across the UK.”
Magalie Pimentel, VP of Marketing at Encompass Corporation, remarked, “Cheri’s extensive and varied background in media, combined with her passion and deep understanding of the RegTech landscape, makes her an excellent addition to the SFEYP team. I know she will be an excellent ambassador for the organization’s values and Encompass, as an enthusiastic member of SFE, is looking forward to continuing to contribute to the growth of Scotland’s industry landscape.”
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