BankFirst partners with Saylent to improve customer engagement

Saylent, a provider of data analytics and targeted marketing automation software for financial institutions, has formed a partnership with BankFirst Financial Services.

BankFirst said its personalised banking solution will be enhanced by the Saylent Platform’s delivery of data-driven insights and relevant actions that continuously adapt to their customers’ evolving needs.

Founded in 2006 and based in Boston, Massachusetts, Saylent claims to enable financial institutions to improve profitability and product innovation by delivering smarter, deeper, actionable insights on the financial behaviours of consumers and businesses.

Its new technology platform provides a full-cycle data analytics, targeted marketing and machine learning solution for a range of financial institutions, including credit unions and banks. This solution claims to help institutions to drive new revenue streams and increase loyalty by delivering targeted programs and solutions that their customers and members desire.

“Saylent’s platform puts the robust capabilities of an analytics team at our fingertips, and it gives us the ability to see a true ROI from our marketing campaigns,” said Leon Manning, First Vice President and Director of Marketing and Training at BankFirst. “This platform is a logical and innovative next step in the evolution of Saylent. We are eager to deploy the platform to more accurately and confidently reach our customers with the right products, the right message, and at the right time.”

Established in 1888, BankFirst boosts 17 branches across Mississippi and Alabama and has nearly $1bn in assets under management. It will utilise the platform across its network, with a planned rollout in the first quarter of 2018.

Tyson Nargassans, President and CEO of Saylent, added: “As a community-oriented bank, BankFirst takes great pride in knowing their customers on a personal level. As more customers interact with banks virtually, it is critical that financial institutions understand and leverage the power of data to connect with customers in new and meaningful ways. Today’s customers expect that their bank will correctly anticipate their needs and BankFirst is on the leading edge of getting that right for years to come.”

Copyright © 2018 RegTech Analyst

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