Soho Square, a UK-based investment firm specialising in supporting and financing thriving UK and European SMEs, has announced its strategic minority growth investment in Assured Data Protection.
Assured Data Protection, a dedicated managed service provider in backup and disaster recovery, has successfully garnered this investment. Powering their services is the distinguished Rubrik software.
Assured has teamed up with Soho Square, leveraging its profound expertise and capital to fast-track its promising growth trajectory. The leadership team, including Simon Chappell (CEO), Stacy Hayes (EVP Americas), Robert Mackle (MD EMEA), Stewart Parkin (CTO EMEA), and Andrew Eva (CTO Americas), have been steering Assured since its inception in 2016. This team is poised to elevate Assured’s growth further, with unwavering support from Soho Square.
Assured’s acclaimed services revolve around the premier Rubrik software, providing Backup, Disaster Recovery, and Business Continuity Solutions. Catering predominantly to large SMEs and enterprises, their services equip organisations with Rubik’s revolutionary technology. This is delivered through adaptable Capex/Opex models, accompanied by a bespoke fully managed service that pledges round-the-clock support.
Over the years, Assured has cultivated a commendable clientele in the mid-market, comprising firms with less than $1bn in revenue. Notable clients include Shoosmiths, University of Birmingham, Ineos, City & Guilds, and the Royal Opera House. Moreover, corporate giants like Disney, Elanco, and Honda are also part of Assured’s impressive portfolio. The company has its UK base near Leeds and an American office located in Herndon, VA.
Assured Data Protection CEO Simon Chappell said, “Soho Square’s flexible approach to investing makes them the ideal partner for us. We will benefit from an injection of capital and their expertise to accelerate our growth, and importantly we retain control of our business. We are seeing exciting growth opportunities as companies continue to invest in IT and data protection, and believe that being an exclusive MSP to the Rubrik software gives us a competitive advantage through having superior in-depth expertise.”
James Smallridge, Director at Soho Square, remarked, “We see real potential in the Assured Data Protection business, particularly through its partnership with Rubrik, as well as the fact that there is a growing demand for back-up as a service. The Assured Data Protection team has built a fantastic reputation through its market-leading customer service, fast response times and flexible capex/opex delivery models. At Soho Square, we design investments to work perfectly for ambitious leaders of UK and European businesses. Our bespoke financing solution helps business leaders like Simon and his co-founders to stay in control of the businesses they created, whilst securing capital and know-how to accelerate growth.”
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