Adjust, a mobile measurement and fraud prevention company, has received $227m in its latest round of funding.
Venture firms Eurazeo Growth, Highland Europe, Morgan Stanley Alternative Investment Partners and Sofina led the investment. Adjust has now raised a total of $250m since it was founded in 2012.
The Berlin-based company will use the equity to expand its product suite to meet the various demands of clients. Furthermore, the company will increase its presence in new and existing regions.
Adjust unifies a company’s marketing activities into a single platform to help them generate insights. Its tools include attributing, analytics, audience building, and fraud prevention. Companies spanning the finance, travel, gaming, e-commerce and agencies use the sector.
Finance companies can use the solution to meet their fraud prevention requirements, with real-time protection against fraudulent traffic. The platform also offers data privacy and storage tools. Companies can safely store their information in dedicated servers which are securely protected and meet EU privacy compliance.
Adjust supplies more than 25,000 mobile apps around the world with business analytics, fraud prevention and cybersecurity solutions. Its customers include Robinhood, Pinterest, Procter & Gamble, Runtastic, Rocket Internet, Canon, HotelTonight, BlaBlaCar, Viber, and FNAC.
The funding has come at a period of strong growth for Adjust which has seen its headcount increase by more than 150 people in the last year. It has also more than doubled its revenue every two years and has been profitable for the last four.
Eurazeo Growth managing director Yann du Rusquec said, “Adjust reached profitability just three years after its creation, and has seen extraordinary growth since then,” “The company is ideally positioned to further expand its product and footprint throughout 2019 and beyond, cementing its position as one of the most successful global tech champions to come out of Europe.”
Alongside the close of the round, the RegTech has formed a strategic partnership with Japanese marketing agency Adways, seeing it acquire the attribution tool PartyTrack. This acquisition will help its clients build stronger products, it said.
The company has made a number of other recent acquisitions, including data aggregation platform Acquired.io, and cybersecurity and AI startup Unbotify.
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