Secure data sharing startup InfoSum has raised $15.1m in a Series A round led by venture capital firms Upfront Ventures and IA Ventures.
Ascential, Akamai, Experian, ITV and AT&T’s Xandr also supported the raise.
London-based InfoSum claims to have built the world’s first decentralised marketing infrastructure that enables companies of every size and industry to collaborate across first and second-party data sets, to create a superior experience for consumers.
Powered by this privacy-first solution, leading broadcasters, brands and enterprise companies are working seamlessly on first-party marketing programmes, with consumer data privacy preserved at every step. These companies can now create a single system of customer identity without ever moving data between parties.
The funding will be used to accelerate InfoSum’s expansion across North America and Europe.
“InfoSum is providing the industry with a decentralised marketing infrastructure that removes all privacy, identity and trust barriers, enabling seamless data connectivity across companies,” said Nick Halstead, CEO and founder of InfoSum.
“This investment is a testament to the success InfoSum is experiencing and its potential for rapid growth across Europe and North America. I’m very pleased to welcome Brian in his new role. He brings invaluable knowledge and experience to our leadership team as we increase our presence in North America.”
Brian Lesser, executive chairman at InfoSum, added, “InfoSum is changing the way marketing data is managed. Our decentralized solution prioritizes privacy while improving a company’s ability to learn more about their customers and develop relevant, high-performing marketing and engagement programs.
“With the success it is already seeing in the UK and Europe, I’m thrilled to help establish InfoSum as a global standard for marketing infrastructure. In North America specifically, data-centric companies are thirsting for a new privacy-first solution to data collaboration that allows them to retain control of their data and drive more value.”
InfoSum secured $5m in a round back in 2017.
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