SparkPost brings email API to EU and reaches GDPR compliance

SparkPost, a San Francisco-based email API service, has made its service available in the EU and has announced its compliance with GDPR.

SparkPost EU will be hosted entirely in the European Union, with email processing and delivery originating from European infrastructure. It will provide European customers with low-latency delivery of application-generated emails and enhanced compliance with EU privacy and data protection regulations.

The company is also now compliant with the forthcoming EU General Data Protection Regulation (GDPR), which is due to go into effect on May 25, 2018. SparkPost is already certified under the joint EU-U.S. Privacy Shield framework governing personal data transfer between the EU and U.S.

“We’re committed to offering leading European internet, software, banking, and media companies the same high level of service as our US customers, which include LinkedIn, Pinterest, The New York Times, Twitter, MailChimp, and Zillow. Alongside performance, we’re very aware that forthcoming data and privacy regulation presents numerous challenges to our European customers,” said Phillip Merrick, SparkPost CEO. “SparkPost EU and our company’s GDPR compliance offer a solution.”

SparkPosts’ platform delivers any application’s emails on time and to the inbox, with the performance, deliverability, flexibility, and analytics product development teams need to drive customer engagement and growth according to its website.

GDPR, which replaces the Data Protection Directive, is aiming to protect all EU residents from privacy and data breaches in an increasingly data-driven world. The GDPR seeks to accomplish its objective by providing certain rights and freedoms to EU residents in relation to the processing of their personal data.

With this is mind, wherever SparkPost processes or stores personal data of EU residents on behalf of its customers, it will now be compliant according to the company. The company also offers a number of resources for companies concerned about the impact of GDPR on sending emails from their software products. Its GDPR Resource Center is a primer on the GDPR and how it affects email sending, and details SparkPost’s own GDPR compliance.

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