Safetrade Africa taps Ipsidy’s identity and authentication solutions

Safetrade Africa, a technology development company specialising in payment processing in secure environments, has tapped Ipsidy’s biometric identity and authentication solutions.

The agreement will enable Saferade to offer Ipsidy’s suite solutions to South Africa, African countries south of the equator, as well as the Indian Ocean islands of Madagascar, Mauritius and Seychelles.

Ipsidy’s identity transaction platform leverages mobile applications to help customers authenticate the identity of the person on the other side of everyday transactions. Its platform facilitates a range of such transactions, including payments and physical or digital access, embedded with the participant’s authenticated identity.

The joint offering will initially comprise Verified, and Access, Ipsidy’s out-of-the-box, mobile, biometric identity solutions.

Verified leverages the Ipsidy Identity portal to authenticate a user’s identity via their own smartphone.

A user can login to the Ipsidy portal to trigger an authentication request to a user’s registered mobile phone. Its mobile identity application lets them authorise transactions before, not after, they have been approved. Users capture their ‘selfie’ in their trusted Ipsidy mobile application to authenticate their identity and approve everyday transactions. The platform converts the selfie into a biometric facial template that is matched against a previously enrolled reference template.

Access helps protect any perimeter and create a safe environment by monitoring the enrolled identities of people moving in, out, and around any defined area.

Enrolled participants use Ipsidy’s mobile-identity application to provide biometric identification at their arrival and exit. Its Concierge app and low-cost Bluetooth beacons are used by the site’s attendant to provide real-time monitoring of enrolled participants’ entry and exit transactions. The Concierge app provides the tools to register and verify users’ identities while also furnishing reporting and analytics.

“We are excited to partner with Ipsidy to resell the company’s suite of biometric identity solutions and thereby becoming an early leader in the African market to offer this technology,” said Carrie Dickie of Safetrade Africa. “Identity and cyber security are major issues for our clients and for the financial services, payments, e-commerce wallet, healthcare, contact centre and cryptocurrency exchange industries we serve. Our clients seek innovative solutions that offer enhanced security and protection against fraud. We believe that Ipsidy’s solutions will provide our clients with the highest level of identity and transaction authentication.”

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