Liaison & Authentic enhance brand registry regulatory compliance

Liaison Technologies has partnered with Authentic Web to create brand registry protocol for enhanced regulatory compliance.

Liaison, a provider of cloud-based integration and data management solutions, and Authentic, a specialist in domain automation and business intelligence for digital brands, claim to have developed the first industry-first authentication and data transport application.

The new protocol will advance the enterprise data security and privacy capabilities of Liaison’s ALLOY Platform, which is designed and maintained to exceed data regulatory compliance standards across multiple regulatory frameworks including PCI DSS, SOC2, HIPAA and HITRUST, Privacy Shield and GDPR.

“Digital transformation has driven enterprises to rely heavily on the cloud despite known data security and compliance related risks using the domain name system (DNS) over transport layer security (TLS) communications protocols,” said Rob Consoli, chief revenue officer of Liaison Technologies. “Liaison owns its own private domain registry. With this new trust protocol developed by Authentic Web for the Liaison ALLOY Platform, clients will be able to leverage our Brand Registry capabilities to better secure network data in motion and to enhance data compliance requirements.”

Enterprise reliance on cloud-based data communications is expanding the digital surface area where sensitive data in motion is at risk or where integrity may be compromised.

Brand Registries are proprietary, top-level domain (TLD) name spaces owned by an enterprise brand, offering improved brand authority and control of digital identities compared to legacy open name spaces. Private Brand Registries offer increased authentication and control throughout the data in motion chain of trust.

Peter LaMantia, founder & CEO of Authentic, added: “We are fortunate to have a savvy technology partner like Liaison that understands the value and game changing technical capabilities of a proprietary Brand Registry. Leveraging the Brand Registry to enhance data privacy, security and compliance with data regulatory standards for network data in motion is an innovative and pioneering use of this powerful technology.”

Earlier this year, Liaison Technologies exceeded GDPR compliance standards. The Liaison ALLOY Platform surpasses compliance standards outlined in the European Union’s (EU) new General Data Protection Regulation (GDPR) rules that take effect on May 25, according to the company.

By using ALLOY to integrate applications and systems, enterprises that store data from EU customers can now comply with GDPR regulations. ALLOY also enables data process auditing in compliance with GDPR guidelines, complies with new restrictions for cross-border data transfers and fulfills cloud independence requirements for EU and non-EU regions to provide an opportunity for client authorisation prior to sharing.

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