FollowAnalytics, a provider of mobile marketing automation and GDPR compliance, has added Pascal Laik as CEO and to the board of directors.
He brings decades of experience in helping enterprise software players like FollowAnalytics to the next level both in sales and product executive positions on both sides of the Atlantic ocean. In his new role at FollowAnalytics, he will focus on operational excellence and sales scalability.
Before joining Follow Analytics, Laik was VP of Sales at C3 IoT, managing director South Europe at Winshuttle, VP sales Iiternational at Informatica and vice president of master data management and data quality products at Oracle/Siebel where he spent 10 years in various products, service and sales leadership roles. Before, Pascal worked 8 years in Consulting at PwC and Andersen Consulting.
“I am very happy to join a company with great products, marquee customer references such as Allianz, Orange and Louis Vuitton, a unique partnership and synergy with Salesforce and a promising market at the intersection of mobile, marketing, AI and IoT. It is now ready to take on the future!” said Pascal Laik, CEO of FollowAnalytics.
The announcement follows the $11m funding round led by Orange Digital Ventures in December 2017 and comes just months before the implementation of GDPR in May. General Data Protection Regulation (GDPR) will strengthen and unify data protection for individuals within the European Union (EU), whilst addressing the export of personal data outside the EU.
FollowAnalytics is an enterprise-class mobile marketing platform that leverages machine learning to help marketers to boost engagement through their mobile apps by creating personalized customer journeys. Headquartered in San Francisco, and with offices in New York, Montréal and Paris, the company is trusted by the likes of BNP Paribas, Wells Fargo and Allianz.
Allianz partnered with FollowAnalytics to personalize promotions and increase customer engagement with more contextual interactions. FollowAnalytics claims to have allowed Allianz to achieve this through its Contextual Campaigns feature, sending personalized messages to users based on certain triggers.
“Successful and personalized customer engagement has always been the highest priority at Allianz, but until we discovered FollowAnalytics we didn’t know how quickly and easily we could accomplish our engagement goals in a mobile environment,” said Delphine Asseraf, head of digital at Allianz.
Copyright © 2018 RegTech Analyst
Copyright © 2018 RegTech Analyst
