Financial crime detection company Symphony AyasdiAI rebrands

Financial crime detection company Symphony AyasdiAI rebrands

Financial crime detection company Symphony AyasdiAI has rebranded to SymphonyAI Sensa, following a strong period of growth and a recent acquisition.

This move reflects the progress and success of the innovations the company has experienced over the past 18 months.

The Sensa name and product illustrate the business’ role as a disruptor and innovator within financial crime detection, through improvements to new crime discovery and operational benefits.  

Sensa enables financial institutions to uncover criminal activity, which is typically overlooked by traditional detection systems. The technology, which is powered by AI and machine learning, builds a complete map of customer, third-party and user behaviour to generate crime and risk alerts through unparalleled, predictive insight.

Furthermore, the platform reduces false positives, reducing investigatory time and operational costs.

It added that the name builds upon the product innovation and brand reputation established by Sensa since its 2021 launch.

Speaking on the rebrand, SymphonyAI Sensa CEO Simon Moss said, “With the SymphonyAI Sensa name, we’re giving full recognition to the progress we’ve made with our innovative financial crime detection platform. This renaming comes as SymphonyAI has acquired NetReveal, creating an unprecedented opportunity to improve risk posture at the world’s leading financial institutions.

“This is an exciting moment for us, with the potential to deliver a huge change in our collective ability to detect and combat financial crime. We are doubling down on our commitment to solving the financial crime detection problem and creating material improvement in discovering these criminals – finding that needle in the stack of needles.”

SymphonyAI recently acquired fellow crime detection company NetReveal from BAE Systems. Through this, SymphonyAI’s financial vertical consists of Sensa and NetReveal.

It claims these two product groups will accelerate innovation across both portfolios to deliver transformative, next-generation AI-based capabilities for financial crime detection.

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