Celebrus unveils self-service solution to meet GDPR articles

Celebrus, a UK-based enterprise Customer Data Platform (CDP), has enabled self-service data requests from citizens under GDPR (General Data Protection Regulation).

With the deadline for GDPR just montha away, Celebrus offers a rapid compliance solution to businesses facing the challenge of scaling to meet the demand for citizen data requests. Its solution offers enterprise-scale automation to deliver a fully-compliant, self-service product that can be rapidly deployed onpremise or in the cloud.

Its solutions claims to overcome the GDPR challenges of the right of access to data , the tight to erasure and the right to portability of data. The Celebrus CDP creates first party real-time customer profiles by capturing and delivering data about individuals’ behaviours and experiences across digital channels. This enables businesses to access accuracy and compliant customer data, allowing them to use it as the foundation for harmonising that data across their customer applications.

Digital customer data can be accessed immediately by citizens as well as being made available in a useful, readable format for portability between service providers in line with Articles 12 and 20 of the General Data Protection Regulation. This capability also meets the need of Article 17 (right to be forgotten). This means that organisations can meet their GDPR obligations without creating costly teams of employees dedicated to servicing citizen data requests.

Peter Kear, CEO at D4t4 Solutions commented: “Celebrus is first-to-market with a scalable, automated solution for digital data requests under GDPR. The only way for businesses to protect themselves from the risk of drowning under a wave of requests is to automate the process; Celebrus enables exactly this, opening the way for a rapid path to compliance as the May deadline draws closer.”

With the deadline for GDPR just months away, a number of companies providing solutions have raised funding in recent weeks. Trunomi, a provider of customer consent and data rights management technology, closed a $3.5m round of financing earlier this week.
New York and Tel Aviv-based BigID has raised $14m to protect data, while Saagie, a provider of a smart big data processing platform to help companies comply with GDPR, raised €5M in Series A+ funding.

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