Broadridge buys ActivePath to bolster communications

Broadridge Financial Solutions has purchased ActivePath, an Israeli-based digital technology company.

The FinTech company said it has completed the acquisition of ActivePath, which claims to enhance the consumer experience associated with consumer statements, bills, and regulatory communications.

Broadridge said the purchase extends its ability to transform and accelerate the pace of digital adoption, further strengthening its governance and communications businesses.
As companies increasingly need to convert essential communications into interactive touchpoints distributed across multiple channels, ActivePath’s enables enterprises to compose and project HTML experiences typically found on brand websites and apps into interactive email.

ActivePath, when combined with the Broadridge platform, also enables full omni-channel capabilities including SMS, social, audio UI, chatbots and personal cloud solutions.
“Despite consumers’ interest for all-things digital, many brands struggle to create a compelling digital experience and convert their customers from print communications,” said president of Broadridge Customer Communications, Doug DeSchutter. “Broadridge continues to invest to accelerate the digital transition for our clients and their customers, leveraging technology, data, and channel partnerships to make the experience better and more convenient.”

Broadridge is $4bn global FinTech company, providing investor communications and technology-driven solutions for broker-dealers, banks, mutual funds and corporate issuers globally. It claims its investor communications, securities processing and managed services solutions helps clients reduce their capital investments in operations infrastructure, allowing them to increase their focus on core business activities.

Headquartered in Tel Aviv, Israel, ActivePath claims to turn dead-end digital touch-points, such as statements and notifications, into business growth opportunities. The company provides seamless access to sensitive account information without compromising security and is fully compliant with banking-level security & legal requirements.

Its security standards result in ‘air-tight communication’ via SSL secure channel and authenticates users before opening via the ‘most advanced encryption protocols’. ActivePath enables users to seal their communications with a digital signature (digital S/MIME and/or DomainKeys) to lower spam qualification score and ensure content integrity. The company also provides a complete secure & encrypted channel between its servers and the users’ customers.

“ActivePath is aligned with the Broadridge mission to lead the transformation of communications into valuable touchpoints for both consumers and brands alike,” said Chief Executive Officer of ActivePath, Avi Weiss. “We are thrilled to support Broadridge’s global growth and excited to welcome them to the innovative Israeli market.”

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